Data Strategy Seminar - “Data Strategies for Business Transformation”

5th November 2009 – London

Whether you are involved in an ongoing programme of business transformation (as part of a lean or sixth sigma project) or you need to improve the performance of a specific business function (such as optimising marketing spend), data needs to be a core resource. Indicators, measures and critical assets are all tied to the data streams across your organisation and within departments.

Improving business in a data-driven way goes beyond better information management. While data quality tools and master data management systems may be required, a data governance structure should be the key objective. Integration of customer data as part of a technology migration can be useful, but the real value is unlocked once that information is mined for insights that can drive performance.

Changing the business should also mean changing how data is captured, managed, distributed and protected across the enterprise. This event will provide insights into the processes and thinking necessary to ensure that your business transforms itself into something better, not just one that has better data.

For a personal invitation to this event please contact Kerry Cooke on 0207 970 6301 or email kerry.cooke@centaur.co.uk